Backrefs Software Lantern

I have spent over a decade working in SEO, and one thing I have learned is that link building never gets easier. Every year, Google finds new ways to devalue spammy links and reward genuine editorial citations. The tools we rely on have to evolve too. For a long time, I leaned heavily on a handful of major SEO tools like Ahrefs, Moz, and SEMrush. They are excellent, no question. But recently I have been spending time with something a bit more specialised: backrefs software.